Home » Western Sydney’s startling business opportunities and challenges

Western Sydney’s startling business opportunities and challenges

Posted by Noric Dilanchian | 07 January 2019 | Corporate & Commercial

Greater Western Sydney is one of the most economically vibrant regions of Australia. It encompasses 13 fast growing local government areas.[1] This story is rarely heard partly due to gaps in awareness, who produces media reports, education, and even Australia’s culture wars.

Leaving such explanations aside, an economic opportunity and challenge exists for Australia as a whole. It involves answering this question: What must be done to better leverage the multicultural diaspora of its population, including in Western Sydney? These communities link Australia to the world’s fastest growing national economies. The links include shared cultural heritage, language and telecommunications.

Research by our firm, Nexus Law Group, identifies six distinguishing features of the economic circumstances of Greater Western Sydney. We’ll refer here to the region by its common name – Western Sydney. Here many households brew their coffee in little pots. Beyond are the suburbs of Sydney’s north and east, said to be a cafe culture of latte drinkers, living and mostly working on the northern and eastern sides of Sydney’s latte line.

1. Asianisation of business

Small businesses: Nine out of 10 of all businesses in Australia (ie large, medium and small) are small businesses (there’s 2.1 million of them[2]). Migrants are the owners of one third[3] of those small businesses (approximately 700,000).[4] This proportion is anticipated to rise with Australia’s population increase being mostly due to migrants from abroad and their internationally well-researched proclivity to starting businesses.

All businesses: As regards businesses of all sizes, of the actively trading ones one-third (about 706,000) are located in New South Wales. Commonwealth Bank analysis of data from various sources produces these estimate:

  • About 18% of actively trading businesses in New South Wales are in Sydney’s regions of Parramatta, the inner west, and the inner south west. Generating A$2 million in sales per annum are 5.8% of such businesses in Parramatta; and 5.4% of such businesses in the inner south west.
  • One in six  businesses in Australia are owned or operated by people with Asian descent, and that number the Bank says will be one in five by 2020.

From where do these migrants originate? For residents of Parramatta both parents were born overseas for 34.4% of the population.[5] The most common ancestries in Parramatta are Chinese 12.3%, Australian 11.7%, English 11.0%, Indian 8.2% and Lebanese 7.9%. Also 0.4% were born in South Korea and 0.9% in Vietnam.[6]

Those with Chinese, Indian and Lebanese heritage can be considered to have migrated from Asia. How so? Terminology and perceptions about geography, identity and history change over time. Asia as a term has a long evolution. Understanding this can reframe thinking to align with the future suggested by long-term trends in trade and history.

  • Eurasia. Source: Wikipedia Commons.

    Asia was first used by the Ancient Greeks, it referenced the geography of Asia Minor, lands further east were not known to the Greeks. Asia Minor is a millennia-old term referring to the territory now of modern Turkey and the Armenian highlands.

  • South Asia stretched Asia’s geography to Sri Lanka, and like Southeast Asia it sprang into usage after 1940 according to Google Ngram.
  • Asia-Pacific followed in usage from about 1960, associating Asia with Pacific coastline states of North, Central and South America.
  • Eurasia is a term growing in popularity since the early 19th century. It  encompasses enormous territory as illustrated by the accompanying globe map. Many historians use the term noting that Eurasia has been an engine of world history and that is the point of these bullet points. That engine has rebooted in our time.

In 2017 for Australia the top two-way trading[7] partners were China (A$183 billion), Japan (A$72 billion), followed by the US (A$68 billion), South Korea (A$55 billion) and India (A$27 billion). In 2017 India overtook the UK and New Zealand.[8] Not to be forgotten, among the strongest trade growth relationships for Australia in 2013-2017 were in the Southeast Asian countries of Singapore, Malaysia, Indonesia and Vietnam.

2. Transport infrastructure for 3 cities with 30 minute commutes

Source: Greater Sydney Commission (2018) Greater Sydney Region Plan: A Metropolis of Three Cities – Connecting People.

A central driver of public expenditure in Western Sydney, indeed the reimaging of Sydney as a metropole, involves growing “three cities” to facilitate a 30 minute commute for all.[9] If this is realised there would be numerous additional advantages, eg less time wasted traveling, less air pollution, and less human-induced climate change from car emissions. “Road rage” became a thing from about 1994, and certainly a thing to bemoan in Sydney.

Data on Western Sydney provides evidence of road congestion, rising costs of public transport, and a job deficit[10]. The region has the following daily worker flows:[11]

  • 1,088,013 – workers living there,
  • 881,493 – jobs located there,
  • 783,370 – residents who live and work there,
  • 304,643 – residents who travel outside to work, and
  • 98,123 – non-residents who travel to work there.

Governments are keen to cool voter disquiet caused by Sydney’s road transport congestion. And so it came to pass that in Australia the most expensive motor way, estimated currently at A$18.6 billion (excluding various additional costs), with the longest drive through tunnel and toll road – is the 33 kilometre WestConnex under construction. Heading towards 2023 parts will be progressively completed.

Summarising this second distinguishing feature of Western Sydney, Dr Tooran Alizadeh of Sydney University writes: “A key objective of the metropolitan plan is to rebalance economic and social opportunity toward Western Sydney and the Central River City, or “Central City”. The vision is for most residents to live within 30 minutes of their job, education, health facilities, and other services.”

Nexus expertise: Our interest in the above connects with the expertise and experience within the Nexus Law Group, which extends to air transport, freight management, law for airports and private airfields and employment law involving transport sectors.

3. Western Sydney’s areas of employment concentration

Leaving aside home care, domestic duties and child care, in what sectors are people working in Western Sydney? They are in hospitals (3.9%), cafes and restaurants (2.4%), supermarkets and grocery stores (2.4%), computer systems design and related services (1.5%), and banking (1.3%).

 

In Parramatta major sectors for employment are hospitals (3.9%), cafes and restaurants (2.4%), supermarkets and grocery stores (2.4%), computer systems design and related services (1.5%), and banking (1.3%). Parramatta connects with three major employment precincts in Western Sydney:

  • commercial precincts are Greater Parramatta, Norwest and Sydney Olympic Park;
  • health and education precincts in Bankstown, Blacktown and Greater Parramatta, and commercial office precincts in Greater Parramatta, Norwest and Sydney Olympic Park; and
  • manufacturing precincts in Western Sydney form Australia’s largest manufacturing zone, with a hub in Bankstown, though for over three decades manufacturing has diminished as a labour market for Western Sydney.

 


Source: Greater Sydney Commission (2018) Greater Sydney Region Plan: A Metropolis of Three Cities – Connecting People, p. 105.


 

4. Western Sydney’s youthful population pyramid

Western Sydney is fortunate to have a relatively youthful population pyramid. The aging of national populations and declining birth rates have social and political ramifications that are evident especially in countries not readily accepting of migrants, such as Japan, Germany, France and China.

Parramatta illustrates some remarkable demographic facts. The median age of its population is 33 years, with people aged 65 and over making up 11.8% of the population. Compare that to Greater Sydney as a whole, where the figures are respectively 36 years of age and 13.9%. This demographic data has economic advantages. A youthful population works and pays taxes, makes babies, demands public services (eg for education, health and professional services), buys consumer goods, and can engage in entrepreneurship early in life.

Greater Sydney has a population of 5.13 million,[12] in a nation of over 25 million. With a population of 2.17 million,[13] Western Sydney is a migration magnet, with growth suburbs such as Parramatta, Auburn and Ryde.[14] Its population growth exceeds those of Australia’s other urban areas. The majority of the arrivals in Sydney from overseas have settled in recent decades in Greater Sydney. Subject to solutions to the “job gap” problem, in the 20 years to 2039, if as expected Western Sydney’s population rises to 3 million, then two out of every three new Sydneysiders will choose to be a westie.[15]

An aging population is internationally a priority policy vector. Here too Western Sydney has an advantage with its substantial health facilities (see the landscape maps in this post on Parramatta above, and Liverpool below). As of mid-2015 in Western Sydney there were about 12,000 employed in health sectors, with nearly 2,000 beds, and four hospitals, including Westmead, Blacktown, Mount Druitt and Auburn hospitals.

Understanding whether a client is cognitively intact is essential before any assessment of situational capacity can be considered or legal work done with confidence as to its enforceability. Life expectancy in Australia for women is 84.6 years and 80.5 years for men.[16] For women dementia and alzheimer disease are the number one cause of death for females and ischaemic heart disease for males.[17]

Nexus expertise: Our firm is well-positioned for aging clients and their supporters. Our Private Client Services group is a leader internationally in family governance and wealth in an aging society. A portion of that group’s traditional regular work involves drafting advance care directives, wills, powers of attorney, and enduring guardianship. It is also innovating. In April 2018 the firm formed the Diminished Capacity and Vulnerable Client working group. The group is a community of interest developing tools and resources for cross-disciplinary assessment of diminished capacity and vulnerable clients. With a range of languages in the group it assists clients speaking many Asian languages.

5. Western Sydney Airport multiplier effect

Construction commenced in September 2018 of the Western Sydney Airport. Completion is expected in the mid-2020s. It will add to the western Sydney facility of Bankstown Airport. The new airport zone is described as an aerotropolis, it will be a hub for businesses.

The new airport is part of the concept of Greater Sydney being a metropolis of major urban clusters referred to as Harbour CBD, Greater Parramatta, Liverpool, Campbelltown-Macarthur, Greater Penrith and from the mid-2020s Western Sydney Airport Aerotropolis.

Such clusters are formed by infrastructure and property development. Western Sydney needs increasing housing supply.

Nexus expertise: At Nexus we have substantial expertise in airport, airline and transport businesses with people who’ve worked in transport, advised airports, advised airlines.We’re looking forward to the opportunity arising from the multiplier effect of an aerotropolis, especially within our considerable expertise in these areas team work groups:

 


Source: Greater Sydney Commission (2018) Greater Sydney Region Plan: A Metropolis of Three Cities – Connecting People, p. 110.


6. Western Sydney’s food culture

Nexus expertise: Lawyers in our firm provide numerous food and beverage entrepreneurs with intellectual property (IP), branding, commercial, business structuring and real property law advice. Regarding IP, every business has a name needing protection.

These food and beverage projects have repeatedly demonstrated to us Australian’s capacity to achieve in food and beverage markets in Australia and abroad. This capacity has adapted and grown as Australians adopted ethnic foods, a trend that increased dramatically from about 1970. Then from 2009 Masterchef and subsequent TV food programs entered the top 10 of the most viewed shows on TV.

Western Sydney is a galaxy of food with market gardens, food producers, food retailers and food tours.

Two suburbs for food retailing and cuisines are Cabramatta for Vietnamese and nearby and Granville for Middle Eastern and nearby. Ending this post are four food photos – one from Cabramatta and three from Granville (Awafi Charcoal Chicken, Abla’s Pasteries and Bekaa Dairy Products; Bekaa is Nexus client). Each has exceptional offerings. Go there, taste and order supplies, use the people and foods of Western Sydney to make friends and influence people internationally.


Author Profile

Noric Dilanchian is a business lawyer with expertise in intellectual property and digital media and their commercialisation.
► Noric Dilanchian +61 (0) 414 822 569
► Email nd@nexuslawyers.com.au
► Skype noricd
► LinkedIn https://www.linkedin.com/in/noricdila..
► Twitter https://twitter.com/noricd
► YouTube https://www.youtube.com/dilanchianau


Endnotes

[1]   The 13 local government areas comprise Blacktown, Blue Mountains, Camden, Campbelltown, Canterbury-Bankstown, Cumberland, Fairfield, Hawkesbury, Liverpool, Parramatta, Penrith, The Hills Shire and Wollondilly.

[2]   More precisely there were 2,116,877 small businesses operating in Australia at the end of financial year 2016-17. More than half were located in New South Wales and Victoria. Source: Australian Bureau of Statistics 2017, Businesses by Main State by Industry Class By Employment Size Ranges, http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/8165.0Jun+2013+to+Jun+2017.

[3]   Small Business Counts, 2016 report of the Australian Small Business and Family Enterprise Ombudsman.

[4]   Ibid, page 7. Small businesses are defined as having a turnover less than $2 million per annum or employing less than 20 people.

[5]   Providing context are figures for Australia as a whole, from the 2016 census. Nearly 50% of Australia’s population were either born overseas or have a parent who was born overseas. Just over 6,150,000 people were born overseas in census 2016, compared to 5,280,802 in 2011. While England and New Zealand were still the next most common countries of birth after Australia, the proportion of those born overseas who were born in China and India has increased since 2011 (from 6 per cent to 8.3 per cent and 5.6 per vent to 7.4 per cent respectively). Of the 4 million people who speak a language other than English at home, close to 1.3 million speak an Asian language – including more than 650,000 who speak Chinese.

[6]   Australia’s 2016 census data, Australian Bureau of Statistic.

[7]   Measured by Austrade for each trading partner country by adding Australia’s exports to and imports from that country. See https://dfat.gov.au/trade/resources/trade-at-a-glance/pages/default.aspx.

[8]   “Australia’s two-way trade with the world was up 11% to $763 billion 2017”, Australian Trade and Investment Commission.

[9]   See the 194 page Greater Sydney Commission regional plan titled Greater Sydney Region Plan: A Metropolis of Three Cities – Connecting People, released in March 2018.

[10] See PDF Addressing Western Sydney’s Job Slide, a report by Prof Phillip O’Neil, Director of the Centre for Western Sydney, Western Sydney University.

[11]  2016 NSW Bureau of Transport statistics. The population growth rate of Greater Sydney has for some time been around 2% per annum.

[12]  Australian Bureau of Statistics.

[13] Addressing Western Sydney’s Job Slide, op cit, page 8.

[14] For migration numbers of Australia as a whole, the Australian Bureau of Statistics states: “Net overseas migration has varied substantially over recent decades. During the decade to 2005, it averaged around 105,000 per annum. Over the period since 2005, net overseas migration was much more rapid, averaging around 220,000 per annum, and reaching a peak of 300,000 in 2008–09.”

[15] Addressing Western Sydney’s Job Slide, op cit, page 8.

[16] Australian Bureau of Statistics, 30 October 2018, Life expectancy gender gap narrows.

[17] See Causes of Death, Australia 2017, Australian Bureau of Statistics.

Related Articles

Institutionalise your memory

21 May 2019 | Corporate & Commercial |

Bad habits and not knowing what to do put at risk the assets of individuals, families, family businesses and organisations. Here are many practical ways to protect assets against death, disability or organisational or family dissolution.

Nexus gains three Group Principals

13 February 2019 | Corporate & Commercial |

Sol Dolor, journalist with Australasian Lawyer profiles THREE SENIOR LAWYERS who have joined Nexus Law Group.
• Estate planning, assets protection, business succession, trusts, and …

CyberInsurance – Nexus Lunch & Learn

13 February 2019 | Commercial Agreements |

Cybercrime is increasing exponentially (* see Four Corners link below), making cyber security and #CyberInsurance a necessity or priority in business. Charles Galayini, …

OUR AWARDS